BBDO turned to 3Rings to add the finishing touches to the landscape of a golf course for the FedEx Golfing School of Business. You will occasionally see one of the animated golf carts pull over, and the foursome exit their cart to drive, chip, take their ‘second shot’ and putt. Highlights include the wind blowing [...]

Today’s quickie… 3Rings Media has just completed Search Engine Optimization (SEO) of the U.S. Capitol Historical Society’s website. Key to the project’s success will be the detailed keyword research performed by the team. We anticipate a significant increase in traffic over the next 4 – 6 weeks, although improved placement in Search Engine Results Pages [...]

We’ve all heard the expression – necessity is the mother of invention. It’s true. But what about mistakes? You’ve seen those commercials where chocolate collides with peanut butter, resulting in Reese’s Peanut Butter Cups. That may be a little hard to ‘swallow‘, but you have to admit that mistakes are responsible for a fair amount [...]

OK. Maybe they haven’t SAVED the economy, but over the years they have been a reliable economic indicator. 3Rings has been producing Flippies for about eight years. Flippies are flip books – those little books that you hold between your thumbs and index fingers, flip the pages at the desired speed and experience animation. Then [...]

Rip Off? Big Rip Off. For about 3 years T-Mobile was our cellular phone provider. At the time we signed up for their service, they were the most reasonably priced on the block. Still… The two principals of our company had difficulty using our cell phones at home. We asked T-Mobile about this several times [...]

That’s right! Adobe Photoshop will turn 20 years old this year. Can you believe it? Why… it seems like just yesterday that I was taking 45 minutes to load the twelve (that’s 12!) 3.5″ floppies into my Mac IIfx to complete the installation of Photoshop 2.0. To celebrate, Adobe has planned a series of free [...]

There are 14 phone books lying outside the main entrance to 3Rings’ building on 5th Avenue. They’ve been there – untouched – for one week. Last year they remained there for months, until the elements finally caused them to disintegrate into a pile of mush and the super scooped them up. It seems like such [...]

3Rings Media’s approach to design – whether it’s designing an electronic press kit, a web site or any interactive experience – has been to first put ourselves in the shoes of the end user. With input from our client we identify the audience, then design a user experience which will engage them emotionally. But much [...]

Can U.S. troops be rewired to be impervious to trauma? Gail Sheehy addresses this question and more in her latest article for the Daily Beast. Click Here for the article.

Once again, the author Gail Sheehy makes her unique, American cultural observations in an article about Thursday’s Fort Hood tragedy. To read the article please click here.

As hospitals and other healthcare organizations, such as EMS, Chest Pain Centers, Stroke Centers, Trauma Centers, etc…, seek to lower their overhead, one of the things getting hit are their education department budgets. Healthcare professionals are still required to participate in these programs to gain accreditation to maintain their license to practice, and to learn [...]

One of the best things about riding trains around the northeast and mid-atlantic areas is that you get to go through waves of nature and suburbs washing up against the cities along the way. As you progress from New York through Philly, Baltimore and DC, you see their different characters, and their industial roots. Lot’s [...]

Back in the ‘Go-Go 90s’ – the company I was involved with, at the time, was enjoying the success of our first year of having a major pharmaceutical company as a client. Let’s call the client “ACME Pharmaceuticals”. We loved them. They were great people and so easy to work with. More important, they loved [...]

As my son Jim would say, “Ahhhhhhh. The ol’ food metaphor.” Customer Service Having watched hours of Looney Tunes as a little kid, I already knew that, “The Customer Is Always Right!” I love to bake. I love dealing with people. But being in the position of dealing directly with the (sometimes critical) consumers of [...]

A long time ago in a galaxy far, far away (upstate, NY), before receiving my engineering degree, I worked my way through parts of high school and college as a baker. This was over the course of five summers. Among the baked goods we produced, the one product that received the most compliments was our [...]

Have you ever had to work with footage where there was hideous noise in the background of your audio that you couldn’t simply EQ or edit out because it was constantly present during recording? I’m with you. When we booked a stage down in Maryland a few years ago, we had no idea that the [...]

Found a nifty little web app, today, that makes it easy to capture video of activity on your computer screen – on both Macs and Windows. The resulting video isn’t – yet – good enough to edit with – limited by bandwidth, etc… but it’s great for basic tutorials and can be played just about [...]

Who Should Fund Continuing Medical Education? Over the last few years, there has been a storm of discussion over how Continuing Medical Education (CME) should be funded. There are those who say that CME funded by pharmaceutical companies, medical equipment manufacturers and other related industries is not objective enough. The claim is that there are [...]

Saving a file is saving a file, right? Not exactly. If, for example, you are broadcasting an Electronic Press Kit (eKit) to tens of thousands of media outlets, you will want to be sure that as many designers, producers and artists as possible will be able to download the image, and open it to use [...]